Before launching a video ad campaign, we’ll configure video campaign reporting.
Reports for video campaigns will be designed to fit your accounts, campaigns, and business objectives.
We include relevant charts along with summary key performance indicators (KPI’s), for the reporting period and compare them to the prior reporting period.
For video campaigns, as with display campaigns, we place more emphasis on engagement parameters since video campaigns can drive a higher percentage of traffic into the upper and mid-funnel.
Ad visibility, click and conversion data, and financial performance ratios are part of the reporting.
Video campaigns can sometimes also drive low-funnel traffic (conversions) directly. When that’s the case we also report on conversion performance and financial ratio metrics.