Video Campaign Negative Keyword Discovery

Negative Keyword Base

Video Campaign Negative Keyword Discovery

Negative keyword discovery is a very useful feature that shouldn’t be neglected when setting up video discovery ad campaigns.

Negative keywords applied in a video campaign overlay and inhibit the positive audience targeting. They allow us to shape who video discovery ads, and audience-targeted inline video ads serve to with more precision.

In a video campaign, ads won’t show on videos that are related to the topic specified in each negative keyword.

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