Video Campaign Launch Process

After a video campaign launch, it will tend to gain serving momentum fast.  Campaign behavior after launch varies by market and campaign design, with average-size campaigns usually developing a consistent serving pattern within a few days of launch.

During the period immediately after a video campaign launch, we monitor new search campaigns closely making a series of corrective adjustments across our post-launch checklists, dialing the campaign into the type of orbit we’re looking for.  The campaign is continuously reporting valuable data about what’s going on.  That allows us to optimize the campaign early on in its engagements and minimize wasted ad spend.