Video campaigns are versatile and may generate traffic that enters the sales funnel high, mid, or low. We’ll create CRO feedback for video campaigns based upon your particular campaign, to best match it to the funnel.
On landing pages for video campaign traffic, the primary goal is not necessarily to push for a conversion. We’re more likely trying to clarify and strengthen the value proposition, coming at it from different angles or bringing new aspects of it to light.
Depending upon the nature of the product or service being advertised, it might make sense to also speak to and faciliate low-funnel traffic. But most video campaigns are handling high and mid funnel traffic.