Shopping Campaign Optimization & Automation
Shopping campaign optimization is radically different from the optimization of the other three fundamental types of paid search campaigns.
Shopping campaigns operate on structured data, being driven by an eCommerce database, where text and images for each individual product reside. So shopping campaign optimization in part involves optimization of the text and images in the eCommerce database.
There are a number of different approaches to structuring shopping campaigns, and the structure has to be right or it will be more difficult to improve performance through optimization.