During the period immediately after a shopping campaign launch, we’re monitoring impressions and CPC’s. We’re also on the lookout for major issues such as a single product group consuming excessive ad spend.
Conversion tracking is checked for functionality and accuracy. Geo-targeting is monitored for any anomalies, CPC’s are checked for any out of line behavior, and the campaign is scanned for errors or warnings.
This post-launch optimization phase typically lasts 3 to 6 weeks for an average scale shopping ad campaign. A Shopping campaign enters semi-automated “orbit” once it has transitioned onto automated bidding