Shopping Campaign Audience Configuration
Shopping campaigns’ primary targeting mechanism is keyword matching between the search query and the product feed, with minimal advertiser control. Audiences provide a mechanism for improving the relevancy of the auctions where the campaign bids for ad slots.
There is sometimes significant benefit gained by excluding certain audiences from targeting. Negative audiences can help to shape campaign performance in the same fashion as positive audiences.
Blastoff develops audience profiles that serve to maximize the performance of Shopping campaigns over time.