Search campaign conversion rate optimization (CRO) feedback is provided to improve the conversion performance of landing pages.
Landing pages for search ad campaigns have a different role to play as compared to landing pages for display, shopping, and video campaigns. Search ad landing pages are guiding traffic to directly take an action to engage with your business.
Typical changes we might suggest for search landing pages might include:
• Changing the placement or flow of content.
• Transforming long “walls” (blocks) of text into bullet lists.
• Simplifying forms to increase the likelihood of conversion.
• Strengthening the central value proposition and features/benefits.
When needed, we’ll redesign the layout of landing pages to the extent that we provide wireframe-level design feedback.