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In a Shopping campaign competitive assessment, an aspect we check is product feed data that either overlap with high-volume retailers, have low click volume, or prohibitively expensive clicks. Some eCommerce retailers need to rely […]
In our video campaign competitive assessment process, we look at and characterize the competitive environment the campaign will operate in. Many campaigns need to rely upon video keywords that either overlap with other business […]
In our display campaign competitive assessment process, we become familiar with the competitive environment the campaign will operate in online. Some display campaigns need to rely upon audience targeting that either overlap with other […]
Traffic on a business website can be segmented into multiple “website visitor personas”. Identifying the site visitor personas can lead marketers to advertising messaging, and webpage design which perform more efficiently.
We use are a […]
In our search campaign competitive assessment process, we look at and characterize the competitive environment the campaign will operate in. Many campaigns need to rely upon keywords that either overlap with other business sectors, […]
