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If you understand principles of conversion, it becomes straightforward to design websites that lead to conversion. A website that converts successfully and consistently is likely to be one that clearly states its business and value proposition. It will describe features and benefits – the value – that its products or services deliver. There will be authentic social proof signaling that customers appreciate that value.

Strong converting websites accurately and authentically demonstrate the value proposition which drive it’s business model.

Landing Page Copy Analysis

Analyzing Landing Page Copy: Value Proposition(s), Features, & Benefits

Landing page copy analysis is involves identifying what message in ad copy and website content are most effective in converting site visitors to potential customers and […]

Landing Page Copy Analysis2020-10-28T08:01:58+00:00

Conversion Value Models
for PPC Campaigns

conversion value modelingWhen configuring a new lead generation campaign, or re-engineering an existing lead generation campaign, conversion value models are generated for each campaign.

We have a […]

Conversion Value Models
for PPC Campaigns
2021-02-23T23:04:40+00:00

Paid Search Sales Funnel Fundamentals

What does a paid search sales funnel look like? You could have asked any corporate salesperson long ago because they’ve always thought of the sales process in terms of “sales funnels” and “sales pipelines”.

When […]

Paid Search Sales Funnel Fundamentals2020-12-04T23:01:09+00:00