PPC Technology

Does SEO Impact PPC

Does SEO impact PPC?

PPC platforms and their integral organic search engine both utilize spiders to crawl landing pages.

The ranking signals used for organic search and PPC share similar characteristics. So it shouldn’t be a surprise that PPC and SEO are synergistic.

It’s an indirect, versus a direct cause-and-effect relationship.

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Digital Ad Blidness

Digital Ad Blindness?

Digital ad blindness happens when an ad is seen so frequently that viewers become oblivious to the ad.

“Ad blindness” occurs when viewers are over-exposed to an ad. As a result, they no longer mentally register the ad.

Display ads are more vulnerable to this phenomenon because images are recognized more readily.

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Can a PPC Campaign be Stolen

Can a PPC campaign be stolen?

Although digital advertising campaigns can become valuable business assets, it is difficult to steal or copy them successfully, even if access could be gained which is unlikely.  The higher risk would be from an in-house person, or agency with access to the account.

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Display Ads Versus Search

Display Ads vs Search Ads?

How are they different? Display ad campaigns utilize an image as the central focus of the ad, while search ads are text-based. But the difference between display ads and search ads is more fundamental: their placement, function, and reach. Display ads are smart billboard-style ads that functionally are advertisements, whereas search ads are a form of a direct marketing offer.

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20 Reasons a PPC Campaign Fails

20 Reasons for PPC Campaign Failure

We see these PPC campaign failure issues regularly on incoming account rebuild projects. Here are 20 common reasons a PPC campaign might fail: The wrong type of campaign could have been deployed. For example, a search campaign may be used when shopping would be a more effective choice. The campaign may be configured improperly, for example the wrong type of

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