PPC Reporting

Shopping Campaign Reporting

Shopping Campaign Reporting Setup

Our shopping campaign performance management reports are designed to fit your eCommerce business objectives, product line(s), and campaigns. We include standard key performance indicators (KPI’s), or we can implement custom KPI’s most closely aligned to your business objectives.

One difference with our shopping reporting is our segmented performance tables. Many shopping campaigns advertise thousands of SKU’s so it can be quite helpful to view performance in tabular form, with sorting.

Our tabular reports can be segmented and summarize performance by product line, ad group, product type, product group, or custom label parameter – whichever is most useful to your business.

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Campaign Report

Configure Video Campaign Reporting

Before launching a video ad campaign, we’ll configure video campaign reporting.

Reports for video campaigns will be designed to fit your accounts, campaigns, and business objectives.

We include relevant charts along with summary key performance indicators (KPI’s), for the reporting period and compare them to the prior reporting period.

For video campaigns, as with display campaigns, we place more emphasis on engagement parameters since video campaigns can drive a higher percentage of traffic into the upper and mid-funnel.

Ad visibility, click and conversion data, and financial performance ratios are part of the reporting.

Video campaigns can sometimes also drive low-funnel traffic (conversions) directly. When that’s the case we also report on conversion performance and financial ratio metrics.

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Google Search Campaign Reporting

Search Campaign Reporting Setup

Before launching a search ad campaign, we’ll configure search campaign reporting.

The reports will be designed to fit your accounts, campaigns, and business objectives. We’ll add standard key performance indicators (KPI’s), or implement custom KPI’s most closely aligned to your business objectives.

Search campaign reports include a summary page for each type of campaign, along with pages for each individual campaign detailed across the reporting period.

Charts showing daily campaign behavior for the reporting period, and key performance indicator summaries for the reporting period compared to the previous reporting period.

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Display Campaign Reporting

Display Campaign Reporting Setup

Display campaign reports are designed a bit differently because they drive the mid-funnel and high-funnel.  So the focus is shifted more towards engagement metrics versus conversions. This includes metrics like the number of pages viewed, average time on page, total time on site, and bounce rate.

Our display campaign reports also include key performance indicators (KPI’s), or implement custom KPI’s most closely aligned to your business objectives. Our reporting system pulls data from Google Ads and Microsoft Advertising real-time API interfaces to access campaign data.

In a display campaign, there is an increased emphasis on attribution, since display campaigns often serve to pull in upper and mid-funnel traffic, which can be overlooked when focusing only on conversions. But we also report on conversion performance and financial ratio metrics.

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