Transition PPC Search Ad Campaign Onto Optimized Automated Bidding
May 2, 2020
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Bid automation puts the PPC platform’s machine learning intelligence at least partially in control of your bidding. Your campaign will begin to bid differently at each auction, based upon the mathematical probabilities (calculated from metadata) of pulling a conversion, and the estimated value of that conversion. We cover machine learning in a blog series on this site. Automated bidding is