PPC Machine Learning

auto apply recommendations

Google PPC Auto Recommendations As Default

Do you want to convert your PPC auto recommendations to apply without your intervention? Would you like all your keywords to be converted to a broad match, including even the loose synonyms that you do not want? Well, that day has arrived – and you don’t even need to agree to it. If your ad campaign has started to falter

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Campaign Automation

PPC Machine Learning

This series of articles takes a look at PPC automation available today, both how it works and associated controversies. We’ll share the high points of what we’ve learned, including the positive and less positive angles. Digital advertisers are already…

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PPC Machine Learning

The Magic of Automated Bidding in PPC Campaigns

Three years ago, we managed the majority of our campaigns using different types of manual bidding; sometimes “enhanced CPC” bidding. 

Automated bidding requires more traffic volume to function at it’s peak potential so our campaign architectures have changed.

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