Do you want to convert your PPC auto recommendations to apply without your intervention? Would you like all your keywords to be converted to a broad match, including even the loose synonyms that you do not want? Well, that day has arrived – and you don’t even need to agree to it. If your ad campaign has started to falter
PPC Machine Learning
Responsive display ads first arrived as a new Beta display ad type in Google PPC display campaigns in 2018. Responsive…
Three years ago, we managed the majority of our campaigns using different types of manual bidding; sometimes extending that when there was enough conversion data to use “enhanced CPC” bidding.
But today, we design all of our clients’ campaigns with automated bidding as the planned outcome, once the campaign has run long enough to generate a conversion history (usually 2 to 6 weeks).