ppc intellectual property

Can a PPC Campaign be Stolen

Can a PPC campaign be stolen?

Although digital advertising campaigns can become valuable business assets, it is difficult for a hacker to commit PPC intellectual copy theft by stealing or copying them successfully. 

Each PPC campaign is an evolving component of a system highly dependent upon the website, and the business it drives traffic to. Because of this, to steal a campaign you would need to steal the website it is associated with. If someone did choose to commit IP theft, they would face an array of problems and it wouldn’t be worth the effort.

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