Although digital advertising campaigns can become valuable business assets, it is difficult to steal or copy them successfully, even if access could be gained which is unlikely. The higher risk would be from an in-house person, or agency with access to the account.
ppc intellectual property
Although PPC platforms are owned and operated by the tech giants, there is such a thing as “PPC intellectual property”. When a PPC campaign is provisioned for one of our clients, similar to a software application that we might develop, the resulting campaign embodies the intellectual property – the custom configuration of the campaign.