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PPC Campaign Performance

PPC campaign performance is the quantitative measurement of campaign efficiency. The most meaningful summary indicators are net advertising margin (ad spend minus conversion value), and return on ad spend.

Shopping Campaign Web Analytics

To configure search campaign web analytics, we link the associated Web Analytics accounts with the PPC ads account(s). We also configure an Analytics profile that’s set up to support monitoring and analysis of the paid search campaigns. This will include Google Analytics, Google Tag Manager, Google Search Console, Google Merchant Account, and similar Microsoft Advertising Accounts. We may likely also request a login to the backend (Administrative access) area of your website.  Typically this is needed when we anticipate installing plugin's such at the GTM plugin, or a call tracking plugin.

Video Campaign Web Analytics

To configure video campaign web analytics, we link the associated Web Analytics accounts with the PPC ads account(s). We also configure an Analytics profile that’s set up to support monitoring and analysis of the paid search campaigns. This will include Google Analytics, Google Tag Manager, Google Search Console, Google Merchant Account, and similar Microsoft Advertising Accounts. We may likely also request a login to the backend (Administrative access) area of your website.  Typically this is needed when we anticipate installing plugin's such at the GTM plugin, or a call tracking plugin.

Display Campaign Web Analytics

To configure search campaign web analytics, we link the associated Web Analytics accounts with the PPC ads account(s). We also configure an Analytics profile that’s set up to support monitoring and analysis of the paid search campaigns. This will include Google Analytics, Google Tag Manager, Google Search Console, Google Merchant Account, and similar Microsoft Advertising Accounts. We may likely also request a login to the backend (Administrative access) area of your website.  Typically this is needed when we anticipate installing plugin's such at the GTM plugin, or a call tracking plugin.

Shopping Campaign Reporting Setup

Our shopping campaign performance management reports are designed to fit your eCommerce business objectives, product line(s), and campaigns. Our system pulls data from Google Ads and Microsoft Advertising real-time API interfaces to access campaign data. One difference with our shopping reporting is our segmented performance tables

Search Campaign Reporting Setup

Before launching a search ad campaign, we’ll configure search campaign reporting.

The reports will be designed to fit your accounts, campaigns, and business objectives. We’ll add standard key performance indicators (KPI’s), or implement custom KPI’s […]

PPC Alert Monitoring

PPC Telemetry™ monitors client campaigns in realtime, pulling data from real-time API’s, and can generate alerts when they exceed preset boundaries, conditions, or critical operating limits. There are many benefits to our clients. One example, active alerts speed the optimization of campaigns. Frequently as we walk ads through split-test optimization cycles, new ads are introduced, we’ll calculate the number of clicks on both ads required to provide a statistically significant result. As soon as that alert triggers, we’re able to make a decision on a winning ad and introduce a new one to replace the loser. A second example: automated bidding takes up to 14 days to converge and lock, so we’ll set alerts when campaigns are coming out of learning mode. When ads are disapproved or payment methods fail, we can act on it immediately. There are many other situations where alerts accelerate improvements.

Display Campaign Reporting Setup

Before launching a display ad campaign, we’ll configure display campaign reporting.

Display campaign reports are designed to fit your account, campaigns, and business objectives. We’ll add standard key performance indicators (KPI’s), or implement custom KPI’s […]

Configure Search Campaign Web Analytics

To configure search campaign web analytics, we link the associated Web Analytics accounts with the PPC ads account(s). We also configure an Analytics profile that’s set up to support monitoring and analysis of the paid search campaigns. This will include Google Analytics, Google Tag Manager, Google Search Console, Google Merchant Account, and similar Microsoft Advertising Accounts. We may likely also request a login to the backend (Administrative access) area of your website.  Typically this is needed when we anticipate installing plugin's such at the GTM plugin, or a call tracking plugin.