To configure search campaign web analytics, we link the associated Web Analytics accounts with the PPC ads account(s). We also configure an Analytics profile that’s set up to support monitoring and analysis of the paid search campaigns.
This will include Google Analytics, Google Tag Manager, Google Search Console, Google Merchant Account, and similar Microsoft Advertising Accounts.
We may likely also request a login to the backend (Administrative access) area of your website. Typically this is needed when we anticipate installing plugin’s such at the GTM plugin, or a call tracking plugin.