The answer is yes, it is possible to sell a PPC account — but with some qualifiers and caveats. First, a PPC campaign cannot literally be sold as a self-contained asset, because it is software that runs on a PPC platform owned by the platform provider. Ownership of the account is subject to the overarching terms and restrictions you agree
PPC account ownership and PPC campaign ownership should not even be something an advertiser has to be concerned about, but it is. Blastoff Labs always makes sure the advertiser owns associated accounts. If we transfer a legacy account in, create an account for you, or design a campaign our policy is the same. Whether it is a Google Ads account,
If a client had prepaid funds on account for PPC agency services yet to be rendered and decided to stop work, they would be eligible for a partial refund. We would refund the unused portion of the payment for PPC agency services, pro-rated. However, work completed is not refundable. Like software development and construction projects, PPC campaign building and optimization
If you are an existing client, Blastoff Labs may assist with PPC account suspensions. But it is unlikely to happen. We don’t take on suspension projects because the only person the ad platform will talk to is the account owner. What you should do is to file a written request for assistance from the help link in your Merchant Center.
We recommend spending enough to generate at least 20 clicks per day in most markets, in order to accumulate statistically meaningful data in each 24-hour period.
The daily spend is the number of clicks times the average cost per click. So, the question becomes what is the average cost per click (CPC)?
» Retailer Goes To #2 Nationwide
We created a baseline of the performance and segmented it by brand & model. Using our proprietary feed analysis tools …
» Video Campaigns Hit Home Runs
With the client’s permission, we resequenced the video content resulting in a 700% increase in …
After optimization & moving to automated bidding, the account shows a 600% average return on ad spend …