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Campaign Performance Management

Campaign performance management is the process of changing the structure, parameters, and configuration of campaigns within an account, to improve performance and consistency over time.

Video Campaign Performance Management

We've built a custom reporting system to best serve the needs of our clients, and for our internal use in campaign management. Blastoff clients receive PPC campaign performance reports as an integral part of our campaign design, monitoring, and management services. Reporting is a crucial aspect of managing campaigns for PPC advertisers. After working with many reporting apps and platforms, we found that commercial reporting software does not meet our needs. So out of this need for great reporting, we developed PPC Telemetry™. PPC Telemetry™ reports are generated monthly, detailing performance in the period vs previous periods, and highlighting challenges/issues.

Display Campaign Performance Management

We've built a custom reporting system to best serve the needs of our clients, and for our internal use in campaign management. Blastoff clients receive PPC campaign performance reports as an integral part of our campaign design, monitoring, and management services. Reporting is a crucial aspect of managing campaigns for PPC advertisers. After working with many reporting apps and platforms, we found that commercial reporting software does not meet our needs. So out of this need for great reporting, we developed PPC Telemetry™. PPC Telemetry™ reports are generated monthly, detailing performance in the period vs previous periods, and highlighting challenges/issues.

PPC Alert Monitoring

PPC Telemetry™ monitors client campaigns in realtime, pulling data from real-time API’s, and can generate alerts when they exceed preset boundaries, conditions, or critical operating limits. There are many benefits to our clients. One example, active alerts speed the optimization of campaigns. Frequently as we walk ads through split-test optimization cycles, new ads are introduced, we’ll calculate the number of clicks on both ads required to provide a statistically significant result. As soon as that alert triggers, we’re able to make a decision on a winning ad and introduce a new one to replace the loser. A second example: automated bidding takes up to 14 days to converge and lock, so we’ll set alerts when campaigns are coming out of learning mode. When ads are disapproved or payment methods fail, we can act on it immediately. There are many other situations where alerts accelerate improvements.

Dynamic Ad Spend Allocation

Blastoff Labs reporting monitors many client campaigns and can generate alerts when they exceed preset boundaries, conditions, or critical operating limits. Automated monitoring speeds optimizations of campaigns. For example, when we are walking ads up the “split-testing optimization cycle”, as a new ad is introduced we’ll calculate the number of clicks required to provide a statistically significant result. When that alert triggers, we’re then able to make an immediate decision on a winning ad, and introduce a new ad to replace the lower-performing ad. This allows us to quickly “walk” an ad group up the ad performance curve. Another example is automated bidding in campaigns, which takes up to 14 days to converge and lock in. We set alerts when campaigns to bring our attention back to the campaign when it is in the middle of, then coming out of “learning mode”. Similarly, when faults occur – for example, ads are disapproved or payment methods fail, we are alerted and can act on it immediately. There will be more on the use of alerts in PPC campaign monitoring in other articles across this site [links pending].

Adaptive Optimization

The benefits from monitoring campaigns vary based upon the vertical market the campaign serves, the design of the campaign, and business objectives of the advertiser. We can design campaigns that require little monitoring. For ambitious campaigns in competitive markets some degree of ongoing monitoring and optimization often makes sense and is beneficial to the advertisers’ return on advertising spend.