Video campaign targeting is best done as an experimental process. Ads can be targeted to show on specific channels, or in front of & within specific videos. Video campaign audience configuration is also a useful form of targeting. Depending upon the market targeted by the products in the shopping campaigns, we may both include, and exclude certain audiences. We utilize both “Targeting” and “Observational” audiences and bid adjustments.
Google Video Ads for YouTube
Google Video Ads for YouTube is Google’s brand name for video ads, hosted on YouTube, that are shown as paid ads across YouTube and the Google Display Network (GDN).