Quality Score (QS) is a core mechanism in search engine ad platforms. Both Google Ads and Microsoft Advertising platforms use them. The platform assigns quality scores to each keyword in the campaign. Their workings are a bit opaque by design and can seem arbitrary at times.
Responsive display ads first arrived as a new Beta display ad type in Google PPC display campaigns in 2018. Responsive search ads were then introduced by Google, and rolled out by Microsoft in mid-2019.
This series of articles takes a look at PPC automation available today, both how it works and associated controversies. We’ll share the high points of what we’ve learned, including the positive and less positive […]
A blog series2020-12-09T22:57:59+00:00