Sales Funnel Fundamentals

Sales Funnel Principles For PPC

Steve clarifies sales funnel principles and connects them to each of the 4 types of PPC campaigns. Intrinsic sales funnels versus intrinsic sales funnels are contrasted.

Sales Funnel Conversion

Paid Search Sales Funnel Fundamentals

What does a paid search sales funnel look like? You could have asked any corporate salesperson long ago because they’ve always thought of the sales process in terms of “sales funnels” and “sales pipelines”. When a lead is generated through advertising, the marketing process, or another source such as a face-to-face encounter, the lead is usually characterized as a prospective …

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PPC Quality Score Meter

PPC Quality Score – 4 Things To Get Right

Quality Score (QS) is a core mechanism in search engine ad platforms. Both Google Ads and Microsoft Advertising platforms use them. The platform assigns quality scores to each keyword in the campaign. Their workings are a bit opaque by design and can seem arbitrary at times.

PPC Manual Versus Automated Bidding

PPC Machine Learning

This series of articles takes a look at PPC automation available today, both how it works and associated controversies. We’ll share the high points of what we’ve learned, including the positive and less positive angles. Digital advertisers are already…