Display Ad Campaigns

Conversion Rate Optimization

Display Campaign CRO Feedback

Display campaigns pull cold traffic off the internet into the top of your sales funnel, where it becomes “cool” (lightly engaged) traffic. They also function to constructively influence mid-funnel “warm” (more deeply engaged) traffic.

Landing pages for display campaigns play a different role than landing pages for search, shopping, or video campaigns. So our CRO feedback will be different.

On landing pages for display campaign traffic, the primary goal is not necessarily to push for a conversion. We’re more likely trying to clarify and strengthen the value proposition, coming at it from different angles or bringing new aspects of it to light.

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Digital Ad Platform

Display Campaign Competitive Assessment

In our display campaign competitive assessment process, we familiarize ourselves with how competitors’ products are positioned, and the competitive environment the campaign will operate in.

We examine your competitor’s advertising history, ad copy, ad spend, and market positioning. We use tools to examine their display advertising history.

The display campaign competitive analysis process dovetails into our campaign targeting work.

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Conversion Rate Optimization

Search Campaign CRO Feedback

Search campaign conversion rate optimization (CRO) feedback is provided to improve the conversion performance of landing pages.

Landing pages for search ad campaigns have a different role to play as compared to landing pages for display, shopping, and video campaigns. Search ad landing pages are guiding traffic to directly take an action to engage with your business.

Typical changes we might suggest for search landing pages might include:

• Changing the placement or flow of content.
• Transforming long “walls” (blocks) of text into bullet lists.
• Simplifying forms to increase the likelihood of conversion.
• Strengthening the central value proposition and features/benefits.

When needed, we’ll redesign the layout of landing pages to the extent that we provide wireframe-level design feedback.

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