Conversion Tracking

Accurate conversion tracking, including tracking the value of each conversion is crucial to the performance of paid search campaigns.

search ad conversion tracking

Conversion Tracking Setup For Shopping Campaigns

For eCommerce Shopping ad campaigns, conversion tracking setup is important because it allows for calculating the two most important metrics in paid search: return on ad spend, and advertising margin.

More importantly, it provides valuable information back to the automated bidding algorithms, which uses machine learning logic to maximize the performance of the campaign.

When a Shopping campaign sends accurate conversion tracking conversion values back to the automated bidding logic, automated bidding with machine learning can deliver significant performance improvements, and greatly reduce campaign management time.

search ad conversion tracking

Conversion Tracking Setup For Display Campaigns

Display campaigns are more likely to generate “conversion assist” clicks than final-click conversions. For this reason, click attribution is important for assessing the display campaign’s role in conversion performance.  But accurate conversion tracking is also important with display.

For this reason, we implement 100% conversion tracking coverage, whether the events being tracked are transactions, form submissions, phone calls, or other meaningful events.

We’ve found that less than half of existing campaigns have full conversion tracking implemented, and even when conversion tracking is implemented, it is more often than not lacking full coverage.

There is a reason for this – conversion tracking can be difficult to implement and test.

search ad conversion tracking

Conversion Tracking Setup For Video Campaigns

Accurate PPC campaign conversion tracking is crucial to its success. For this reason, we at times go to great lengths to achieve 100% conversion tracking coverage, whether the events being tracked are transactions, form submissions, phone calls, or other meaningful events.

search ad conversion tracking

Set Up Search Ad Conversion Tracking

We at times go to great lengths to set up search ad conversion tracking with 100% coverage of all conversion events. Full coverage of all types of conversions is crucial to each search campaign’s success. The majority of search campaigns that we rebuild, initially do not have accurate search ad conversion tracking in place. It can be difficult to configure …

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search ad conversion tracking

Search Campaign Conversion Tracking Setup

Search campaign conversion tracking is crucial to success. PPC conversions are meaningful events including sales transactions, form fill submissions, phone calls, and other meaningful actions.

PPC campaign conversion tracking provides visibility into campaign performance. But the more important benefit to advertisers results from the conversion metadata being fed back into the campaign’s machine learning algorithm. The conversion metadata becomes the fuel for automated bidding.

When properly configured and optimized, machine learning will lift most campaigns to higher levels of performance.