Conversion Rate Optimization
Conversion rate optimization is a set of digital marketing skills used to improve the conversion efficiency of web pages, in turning traffic into conversions. Over the past decade, CRO has become established as a discipline or specialty in the online marketing realm.
There are CRO skeptics, but it is difficult to make a case against because the impact of changes made using CRO methodologies is measurable. CRO methodologies have been well established to deliver significant improvements in both lead generation and/or e-commerce websites.