Shopping Campaign Competitive Assessment
Each product search entered into a search engine creates one or more electronic auctions where advertisers bid for available ad slots on the Shopping ad “carousel being” being served to the prospective buyer.
We identify direct and indirect competitors, familiarizing ourselves with their products, services, and positioning in the market. We look at the advertising history, ad copy, ad spend, and market positioning of the most significant online competition.
While spidering competitive websites we can extract entire product feeds to examine feed attribute details. During this process we gain a level of understanding which is uniquely useful in structuring and configuring Shopping campaigns.