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PPC Alert Monitoring

PPC Telemetry™ monitors client campaigns in realtime, pulling data from real-time API’s, and can generate alerts when they exceed preset boundaries, conditions, or critical operating limits. There are many benefits to our clients. One example, active alerts speed the optimization of campaigns. Frequently as we walk ads through split-test optimization cycles, new ads are introduced, we’ll calculate the number of clicks on both ads required to provide a statistically significant result. As soon as that alert triggers, we’re able to make a decision on a winning ad and introduce a new one to replace the loser. A second example: automated bidding takes up to 14 days to converge and lock, so we’ll set alerts when campaigns are coming out of learning mode. When ads are disapproved or payment methods fail, we can act on it immediately. There are many other situations where alerts accelerate improvements.

PPC Alert Monitoring2021-02-24T01:33:47+00:00

Search Campaign Launch

ppc search campaign launch PPC search campaign launch

After a search campaign launch, it will tend to gain serving momentum fast.  Campaign behavior after launch varies by […]

Search Campaign Launch2020-10-28T08:29:49+00:00

PPC Search Ad Campaign Optimization

ppc campaign management maintenancePPC search ad campaign optimization typically requires 4 to 12 weeks in order to extract maximum performance. Simpler search campaigns, and campaigns operating […]

PPC Search Ad Campaign Optimization2021-02-25T03:05:56+00:00