Campaign Launch and Management

Automated Bidding

How long to reach automated bidding?

We run display campaigns on manual bidding before migrating them onto automated bidding. Automated bidding works better when there is a baseline of campaign metrics to extract bidding signals from. We find that automated bidding machine learning works better if before using it, a baseline of performance metrics exists. The baseline of campaign metrics also allows us to compare manually

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Good Idea

Is paid search performance management a good idea?

Advertisers are naturally concerned with the paid search performance of their campaigns because it impacts both top-line revenue and expenses. Skillfully executed, consistent PPC account performance management will boost the return on your paid search campaigns, while lowering risk. The question becomes what degree of management, and that varies depending upon the environment the campaign operates in, and the stage

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Campaign Tracking & Performance Briefings

PPC campaign performance briefings?

Q: Can you conduct PPC campaign performance briefings for our company leaders and select outside investors? A: Sure, we’re experienced in presenting campaign performance briefings to any group or level of your management team that’s helpful to your company. We can develop a summary of your digital advertising initiatives: Historical performance Current performance Strategic insights Opportunities for optimization of performance

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Interim Campaign Updates

Interim campaign updates?

Our campaign performance reports provide charts and summaries of key engagement, conversion, and financial metrics, compared to a previous reporting period.

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Digital Ad Tracking Progress

Track digital ad project status?

We manage digital ad project status using the Wrike project management system. We’ll typically send Gantt chart timelines embedded within a pdf slide deck. Gantt charts show the project workflow as a diagram, including the status of the project’s current phase of work and impending milestones.

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Campaign Reporting Frequency

Campaign reporting frequency?

Our standard campaign reporting frequency is monthly. We provide analysis and commentary along as an integral part of each report. Arrangements can be made to report more frequently in special situations, for example for high-intensity launch campaigns, special event campaigns, and when launching into new markets with an aggressive timeline. At times we meet as frequently as weekly to review

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Campaign Deliverables

Track campaign performance?

How can we track campaign performance? Our PPC campaign reporting is designed to provide a comprehensive view of campaign performance. Charts and tables in the reports document all relevant and pertinent account and campaign metrics. Key performance indicators (KPIs) summarize important metrics change from a prior period to the current reporting period. Embedded within our PPC campaign performance reports, we

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Adjusting Campaign Bids

Adjusting PPC campaign bids?

When we first launch PPC campaigns, sometimes we will put them in “manual bidding mode” which is the simplest and most straightforward form of adjusting PPC campaign bids. Once the initial bids are set, the PPC bid management is not “taken care of”; it’s a process. After setting the initial bids, data will start to accumulate showing us whether the

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Fault Monitoring

Fault monitoring?

PPC Campaigns need to have fault monitoring in place because they can run into fault conditions.  For example, the credit card on file to pay ad spend may expire. Or a bot may flag an ad and disable it.  Shopping products may develop price mismatches. In all of these cases, we catch and resolve the issues quickly because we monitor

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Campaign Constancy

Campaign Management Consistency

PPC campaign management consistency is built into the way Blastoff Labs works day-to-day, for good reason. We take an interest in optimizing each campaign and ensuring that it’s performing well for our clients. That’s why it’s built into each project. A common misunderstanding that advertisers hold, is that if a campaign is built skillfully, then it’s a turnkey operation after

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