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Negative keyword discovery is feature that shouldn’t be neglected when targeting a shopping ad campaign.
Negative keywords applied in a shopping campaign act as an inhibitor, or overlay on the positive targeting methods. They allow […]
Negative keyword discovery is feature that shouldn’t be neglected when targeting a video ad campaign.
Negative keywords applied in a video campaign act as an inhibitor, or overlay on the positive targeting methods. They allow […]
PPC campaigns often perform well on days and at hours that are unexpected. With some exceptions, it’s often best to configure campaign schedules after […]
PPC campaigns often perform well on days and at hours that are unexpected. With some exceptions, it’s often best to configure campaign schedules after […]
PPC campaigns often perform well on days and at hours that are unexpected. With some exceptions, it’s often best to configure campaign schedules after […]
We at times go to great lengths to set up search ad conversion tracking with 100% coverage of all conversion events. Full coverage of all types of conversions is crucial to each search campaign’s […]
Display campaign audience configuration is important because it is the primary means of targeting. In a display campaign, audience targeting acts as the primary means of targeting. Depending upon the market targeted by the display campaign, it may also be beneficial to _exclude_ certain audiences. These "negative audiences" can be useful in shaping campaign performance. Type of targeting available including direct website placements using URLs, so-called "in-market" audiences (behaviors indicating shorter-term buying interest), persistent interests known as "affinity" audiences, and demographics audiences which might include age, gender, income level, homeownership, and parental status. There are "customer list matching" audiences similar to what is available on Facebook - the list is used to match to audiences with similar characteristics and behaviors.
Search campaign audience configuration is an important capability that shouldn’t be neglected.
Audience targeting applied in a search campaign acts as an overlay on the keyword matching. It allows us to “shape” who the ads […]
Video campaign audience configuration is an important aspect of campaign setup which is often neglected. Dependent upon the market targeted by the products in the shopping campaigns, it may be beneficial to performance to […]
Shopping campaign audience configuration is an important aspect of campaign setup which is often neglected. Shopping campaigns’ primary targeting mechanism utilizes keyword matching between the search query and the product feed, with only limited […]
