To boost ppc performance, first you need a solid campaign structure in place. Then a campaign is optimized to maximize advertising margin and return on ad spend.
Why is it important to set conversion values? Without it, you won’t know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.
If you are interested in discussing an effective approach to customized your digital advertising challenges Blastoff Labs can provide you a no obligation 30 minute assessment via Zoom.
» Retailer Goes To #2 Nationwide
We created a baseline of the performance and segmented it by brand & model. Using our proprietary feed analysis tools …
» Video Campaigns Hit Home Runs
With the client’s permission, we resequenced the video content resulting in a 700% increase in …
After optimization & moving to automated bidding, the account shows a 600% average return on ad spend …