PPC campaign performance management involves the monitoring, optimization, and reporting of campaign performance.
Our paid search performance management platform pulls campaign data in real-time, so we are able to configure automated “alert traps” which alert us to issues.
We monitor when our campaigns are hitting conversion thresholds, or trending favorably in key metrics such as increasing conversion volumes and decreasing CPA’s.
For each client, we reach an understanding regarding the appropriate level of ongoing management that will benefit their account. We have accounts that have been under continuous monitoring and management for years.
We’re not believers in the common agency model of charging a percentage of ad spend for ongoing optimization. We only interested in being involved when a client is continuously benefiting from our management of the account, and we can report on it with insightful data.