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Paid Search Performance Management

PPC campaign performance management involves the monitoring, optimization, and reporting of campaign performance.

Our paid search performance management platform pulls campaign data in real-time, so we are able to configure automated “alert traps” which alert us to issues.

We monitor when our campaigns are hitting conversion thresholds, or trending favorably in key metrics such as increasing conversion volumes and decreasing CPA’s.

For each client, we reach an understanding regarding the appropriate level of ongoing management that will benefit their account. We have accounts that have been under continuous monitoring and management for years.

We’re not believers in the common agency model of charging a percentage of ad spend for ongoing optimization.  We only interested in being involved when a client is continuously benefiting from our management of the account, and we can report on it with insightful data.

  • Written by: Steve Bell
  • Campaign Development Workflows, Digital Ad Campaigns Focus, PPC Campaign Management Activities

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Jump start your digital advertising campaign assessment by providing us your Google Ads Customer ID (CID). For details visit our Contact page.
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OUR SERVICES

  • Search Ad Campaign Design
  • Display Ad Campaigns
  • eCommerce Shopping Campaigns
  • Video Ad Campaigns

» Case studies

» Jump start a PPC campaign assessment

» Digital advertising topic index

FREQUENTLY ASKED QUESTIONS

  • Does ad copy get stale?
  • Impact of new PPC competitors?
  • How are account faults monitored?
  • Can a campaign be stolen?
  • Display Ads vs Search Ads?
  • What does success look like?
  • How can PPC campaigns fail?
  • How is PPC ad spend calculated?

CASE STUDIES

» Retailer Goes To #2 Nationwide

We created a baseline of the performance and segmented it by brand & model. Using our proprietary feed analysis tools …

» Video Campaigns Hit Home Runs

With the client’s permission, we resequenced the video content resulting in a 700% increase in …

» Search & Display Drive $50M

After optimization & moving to automated bidding, the account shows a 600% average return on ad spend …

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