Google Ads Campaign

We’ve developed new methods for campaign structure, design, and optimization that bring the sizzle back to search ad campaigns! The two major paid search ad platforms have over the past two years made fundamental changes governing how search ad campaigns work.

Blastoff Labs has been in the thick of it, changing how we approach campaign design, optimization, and management to get the most of our ad spend for our clients.

PMax is best suited to eCommerce, using a different campaign structure than Google Shopping and more automated targeting methods.

PMax campaigns find the best ad channels by testing ad delivery across all channels available to Google. PMax needs a longer learning period as it tests ads across all of Google’s ad distribution channels.

Display ads require a fundamentally different approach to ad design and targeting. With the right ads and targeting, display can become a cost-effective component of your ad spend, complementing other campaign types at a low incremental cost.

We use click attribution, and engagement metrics to measure how display campaigns contribute to overall account performance. Display campaigns might become a valuable component of your digital outreach!

Video ads are one of the last remaining bargains in paid search! For many businesses the barrier is creating suitable content.

We can solve that problem in several ways, including editing existing video footage, creating dynamic html5 ads, and using still images to create animated product videos with voiceovers.

The biggest thing happening in Google Ads is the transition to automated bidding (machine learning) which is at the heart of performance. That means your agency needs to be both thorouogh and rigorous in implemention 100% conversion tracking coverage, then configuring it right.

This is something we’ve placed a lot of focus on becoming good at, because inevitably it impacts the performance of every campaign we manage. Whether your conversions come in as eCommerce purchases, phone call leads, form fills, or instant messages from your website, we’ll be tracking each of them accurately.

Especially in lead-generation campaigns, tracking phone calls and associated metadata can be very important. In 2023, Blastoff Labs has pushed call tracking to where we can use it as a new level to optimize client campaigns. This applies across all campaign types. So if your campaigns are pulling in leads by phone, we’ll be all over that and focused on maximizing both phone call lead volume, and lead quality.