Sales funnels are a conceptual structure that has proven useful to gain insights about customer behavior during the pre-sales process.
Running paid search ads but not seeing sales? Your funnel may be broken. Learn how leads move, where drop-offs happen, and how to fix leaks with smarter remarketing and faster conversions.
Why is it important to set conversion values? Without it, you won't know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.
A CRO baseline is first established using web analytics. We identify navigation paths they take as they move through the site. We may, with your permission install heat maps that record user navigation across pages.
A "sales funnel" is a conceptual model showing traffic flow, from first awareness of a product or service, to purchase. Characteristics and behavior of traffic entering, transiting, and exiting a sales funnel can deliver valuable insights to digital advertisers.
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