Ongoing PPC campaign performance management is beneficial to many advertisers. Actively managed PPC campaigns perform better, bring more business to advertisers, and make better use of ad spend.
We provide three levels and classes of paid search performance management. The foundational level is monitoring for exceptions and error conditions in campaigns. The second involves periodic observation and management of campaigns, in order to realize continuous improvements in performance. The third is active daily monitoring and management of campaigns to keep them in line with changing market conditions, especially in more dynamic business sectors. All levels of active campaign management include reporting.
When campaigns are managed, performance is monitored and nudged higher, performance drops are circumvented, and opportunities to trim wasted ad spend waste are acted on. Campaign experiments and enhancements identify new opportunities to further increase performance. The result is a greater financial return on PPC accounts which are actively managed. This is increasingly true for campaigns serving into more competitive markets, and in accounts with more than a few campaigns. An analogy can be made to operating a business with and without financial monitoring and management.
PPC campaign ads operate in a competitive, noisy, and constantly changing computing environment. The data being generated by campaigns provides the information needed to keep campaigns operating at peak efficiency. It facilitates among other things improvements to campaigns, adjustments in response to warning signals when demand is on the wane, and responding when a competitor enters the targeted market.
Below we itemize some ways Blastoff Labs provides ongoing PPC account management after launch and initial optimization.