About Blastoff Labs
At Blastoff Labs, we’re a small, dedicated in-office team focused exclusively on managing high-performance pay-per-click (PPC) campaigns. Unlike larger agencies, we don’t outsource our work. Every campaign is handled in-house with engineering-grade precision, deep domain knowledge, and a commitment to delivering measurable results.
A performance‑driven advertising agency
Blastoff Labs engineers, launches, and optimizes high‑ROI campaigns across Google, YouTube, Microsoft, LinkedIn, and Meta. We deploy cutting‑edge audience targeting, efficient placements, and high‑impact visual and text ads — then iterate relentlessly until performance targets are met. We’re advertising specialists who take pride in clear, effective work and measurable results.
Whether you’re a marketing leader looking for sharper results or a founder ready to scale with paid search, Steve walks through how Blastoff Labs approaches each campaign like a high-stakes project — with transparency, precision, and accountability baked in from day one.
Why Choose Blastoff Labs – Watch the Video
Expert-Led Campaign Engineering from the Ground Up
Steve Bell
Founder of Blastoff Labs
To engineer high-performing, profitable Google Ads campaigns through a deep, hands-on understanding of search engine marketing. His experience with search technology dates back to the pre-IPO days of Google, giving him a long-range perspective on how digital advertising has evolved—and where it’s heading.
In response to sweeping changes introduced by Google and Microsoft Ads in late 2022—such as reduced match-type control and increased automation—Steve has led efforts to re-engineer how campaigns are built and managed. His proprietary “Negative Keyword Difference Engine” restores targeting precision, helping campaigns retain efficiency in today’s broader, less predictable ad environment.
Whether resolving conversion rate issues, improving Quality Scores, or pushing campaign performance to the edge, Steve brings unmatched focus and strategic rigor to every project. For businesses navigating the complexities of modern paid search, Blastoff Labs delivers a high-touch, technically advanced, results-driven partnership.
Precision Engineered
Every campaign is architected in-house with engineering-grade discipline, built to perform under real-world conditions and evolving platform rules.
Strategic Focus
We don’t chase vanity metrics. Our approach centers on driving conversions, maximizing ROAS, and solving the toughest performance challenges.
The Blastoff Labs Difference
Our size is our strength. By staying small and specialized, we give your campaigns the attention they deserve. You’ll work directly with the team managing your ads — no layers of account managers, no cookie-cutter strategies. If you’re looking for a results-focused, detail-driven PPC partner who treats your campaign like a mission-critical project, you’re in the right place.
Plawit, Conversion Tracking Specialist
Plawit Rawal serves as a Conversion Tracking Specialist at Blastoff Labs, where he plays a critical role in ensuring accurate and effective tracking across client campaigns. With a background as a Full Stack Web Developer, Plawit brings a strong technical foundation to the team, enabling seamless implementation of tracking frameworks, custom event configurations, and data integrity checks. His focus on performance and precision helps Blastoff Labs deliver actionable insights that drive campaign optimization and measurable results for clients.
Keith, Google Ads Specialist
Keith is the newest member of the Blastoff Labs team, joining as a Google Ads Specialist. With a strong grasp of campaign strategy, keyword targeting, and performance optimization, Keith brings fresh energy and a sharp analytical eye to every account he manages. He’s dedicated to helping clients reach their goals through data-driven decisions, compelling ad copy, and continuous testing. As he dives into his role, Keith is already making an impact by helping fine-tune campaigns for better reach, higher conversion rates, and stronger ROI.
Kimberly Hegeman, Accounting & Human Resources
Since joining our team in 2019, Kim has been our go-to expert in bookkeeping and human resources—and yes, she really is always that cheerful. With a natural talent for numbers and a solid background in HR processes, Kim brings precision, reliability, and a positive spirit to everything she does.
Outside of work, Kim is an avid bicyclist and an enthusiastic volunteer at road races and ultra-distance sporting events, where she supports athletes and organizers alike with the same dedication she brings to our team.
Kathleen Ardner – WordPress Developer & SEO Specialist
Since 2018, Kathleen Ardner, owner of beMORR Multimedia Design, has partnered with Blastoff Labs to support clients who need robust, high-performing websites that can fully support their ad campaigns. When a campaign requires a stronger technical foundation—whether it’s improving site speed, structure, or SEO—Kathleen steps in to ensure everything is optimized for performance. Her expertise in WordPress development and search engine optimization helps boost Quality Scores, reduce ad spend inefficiencies, and create a seamless user experience. Kathleen’s contributions ensure that the backend structure works hand-in-hand with campaign strategy for maximum impact.
Client Reviews
Blastoff Labs has designed, optimized, launched, and managed over 5,000 Google and Microsoft paid search ad campaigns for businesses of all sizes. The positive feedback we consistently receive from our clients serves as a powerful motivator. We take great pleasure in assisting growth-oriented businesses and remain committed to delivering exceptional results.
Steve And His Team Are Masters At Google Ads
Blastoff’s expertise can be described as TOP of Tier-1. Steve and his team have mastered Google Ads and no doubt they can take on any challenge/demanding project.
Not only has he helped our business, he has also taught us valuable information. Very happy to have found him and looking forward to our next steps together.
Grozdan Drakovitch
Sofia ~ Bulgaria
Blastoff’s Work Is Invaluable
Steve and his team at Blastoff have really turned our paid search advertising efforts around with concrete results. We’re receiving significantly more conversions than we did in the past, at a cheaper cost per conversion than we were accustomed to. As a former Silicon Valley product marketing pro, Steve’s also quick to learn more about the particulars of your industry, to increase lead quality.
Hannah Lodge, VP
ALTA Language Services, Inc.
