About Blastoff Labs
Blastoff Labs is a dedicated, small in-office team that specializes in serving clients with unique requirements and PPC projects that demand focused attention. Unlike larger agencies, Steve prioritizes detail and quality and avoid outsourcing campaigns, ensuring that Blastoff Labs remains fully committed to our clients' ad projects.
Blastoff Labs came after two decades of firsthand experience as agency clients ourselves. Having worked with various digital agencies, contractors, and consultants, Steve gained valuable insights into the needs and expectations of clients. These experiences led to development of innovative project management methods, and tailoring our business processes around our clients' specific requirements. As a result, we have a high client retention and referal rate from our 8 years serving clients.
Our Team
Steve Bell, Founder
Steve Bell founded Blastoff Labs with a mission: to engineer high-performing, profitable Google Ads campaigns through a deep, hands-on understanding of search engine marketing. His experience with search technology dates back to the pre-IPO days of Google, giving him a long-range perspective on how digital advertising has evolved—and where it’s heading.
In response to the major platform changes introduced by Google and Microsoft Ads in late 2022—including reduced match-type control and increased automation—Steve has led efforts to re-engineer how campaigns are built and managed. His proprietary “Negative Keyword Difference Engine” restores targeting precision, helping campaigns retain efficiency in today’s broader, less predictable ad environment.
Whether resolving conversion rate issues, improving Quality Scores, or pushing campaign performance to the limits, Steve brings unmatched focus and strategic rigor to every project.
For businesses looking to navigate the complexities of modern paid search, Blastoff Labs delivers a high-touch, technically advanced, results-driven partnership.
Plawit, Conversion Tracking Specialist
Plawit Rawal serves as a Conversion Tracking Specialist at Blastoff Labs, where he plays a critical role in ensuring accurate and effective tracking across client campaigns. With a background as a Full Stack Web Developer, Plawit brings a strong technical foundation to the team, enabling seamless implementation of tracking frameworks, custom event configurations, and data integrity checks. His focus on performance and precision helps Blastoff Labs deliver actionable insights that drive campaign optimization and measurable results for clients.
Keith, Google Ads Specialist
Keith is the newest member of the Blastoff Labs team, joining as a Google Ads Specialist. With a strong grasp of campaign strategy, keyword targeting, and performance optimization, Keith brings fresh energy and a sharp analytical eye to every account he manages. He’s dedicated to helping clients reach their goals through data-driven decisions, compelling ad copy, and continuous testing. As he dives into his role, Keith is already making an impact by helping fine-tune campaigns for better reach, higher conversion rates, and stronger ROI.
Kimberly Hegeman, Accounting & Human Resources
Since joining our team in 2019, Kim has been our go-to expert in bookkeeping and human resources—and yes, she really is always that cheerful. With a natural talent for numbers and a solid background in HR processes, Kim brings precision, reliability, and a positive spirit to everything she does.
Outside of work, Kim is an avid bicyclist and an enthusiastic volunteer at road races and ultra-distance sporting events, where she supports athletes and organizers alike with the same dedication she brings to our team.
Kathleen Ardner – WordPress Development & SEO Partner
Since 2018, Kathleen Ardner, owner of beMORR Multimedia Design, has partnered with Blastoff Labs to support clients who need robust, high-performing websites that can fully support their ad campaigns. When a campaign requires a stronger technical foundation—whether it’s improving site speed, structure, or SEO—Kathleen steps in to ensure everything is optimized for performance. Her expertise in WordPress development and search engine optimization helps boost Quality Scores, reduce ad spend inefficiencies, and create a seamless user experience. Kathleen’s contributions ensure that the backend structure works hand-in-hand with campaign strategy for maximum impact.
Client Reviews
Blastoff Labs has designed, optimized, launched, and managed over 5,000 Google and Microsoft paid search ad campaigns for businesses of all sizes. The positive feedback we consistently receive from our clients serves as a powerful motivator. We take great pleasure in assisting growth-oriented businesses and remain committed to delivering exceptional results.
Invaluable Knowledge & Killer Ad Campaign
I operate a nutrition supplement business, which can be a tricky sector on Google search. I cannot emphasize enough how deeply grateful I am for Steve’s dedication and support.
He restructured our campaigns to utilize a combination of Google PMax and Shopping, and completed a precision optimization of our Shopping feed. He also brought our campaigns onto Microsoft Ads to reach more consumers.
I place my faith in Steve and his ability to help our brand flourish!
John Xu, Owner,
A Quality of Life Nutrition
Blastoff Labs Has My Highest Recommendation
I’ve partnered with Blastoff for over a year now. They are head and shoulders above anyone I’ve worked with before in the digital marketing/ppc space.
Steve is also quite knowledgable in general, and can point you in the right direction on many lateral areas of expertise. He doesn’t shrink away from problems and challenges, but attacks them like a saber-toothed cat. I feel very fortunate to have Steve in my circle. If you’re considering working with Steve and Blastoff labs, they come with my highest recommendation.
James Gallagher,
Immigration Attorney Services
