5 Keys To Developing High-Performance Search Ad Campaigns

Steve details 5 keys to developing high-performance search ad campaigns: a strong keyword base, ad group structure, ad base, ad extension base, and bidding configuration.
Included in this video is some helpful information about the keyword selection process; how to assess whether keyword volume is adequate; and a handy rule of thumb for how to assess the average cost per click (CPC) of individual keywords relative to the campaign’s daily budget.