Blastoff Labs

Grozdan Drakovitch

Blastoff’s expertise can be described ...

Elliot Savitz

After using several Adwords agencies ...

Paid Search Sales Funnel Fundamentals

When a lead is generated through advertising, the marketing process, or another source such as a face-to-face encounter, the lead is usually characterized as a prospective customer. At that point, the salesperson will designate that the prospect is “in the funnel”. This is only the start of transit of the lead through the imaginary "sales funnel". The early funnel area is represented by the opening at the top, in the accompanying diagram.

Exposed Email Addresses Are PPC Killers

While the intent may be good, this is a bad practice. Text email addresses that are exposed to the open internet on a web page are harvested by bots, who may then use them for nefarious purposes like email address spoofing. Bad actors can imitate (phish) your "exposed" email address. It's the email equivalent of leaving your keys in the car for convenience.