Blastoff Labs

Search Campaign Conversion Tracking Setup

Search campaign conversion tracking is crucial to success. PPC conversions are meaningful events including sales transactions, form fill submissions, phone calls, and other meaningful actions.

PPC campaign conversion tracking provides visibility into campaign performance. But the more important benefit to advertisers results from the conversion metadata being fed back into the campaign's machine learning algorithm. Conversion metadata is the fuel for automated bidding.

When properly configured and optimized, machine learning will lift most campaigns to higher levels of performance.

Develop Ad Copy for Search Campaigns

Blastoff has experimented with and tested a number of methods for creating, improving, and optimizing ad copy.

Our small team develops high quality ad copy in multiple refinements with all team members participating over multiple days. The ads go up on a wall-mounted TV during review and brainstorming sessions. This method of developing copy consistently delivers superior ad copy.

It is important to recognize that the purpose of a search ad is not to completely sell the customer on your service or product. The purpose of search ad copy is to intrigue the customer to click on your ad, instead of the adjacent ads from your competitors.

Configure Search Campaign Web Analytics

To configure web analytics for search campaigns, we link to the associated analytics accounts during project onboarding. This typically includes Google Analytics, Google Tag Manager, Google Search Console, Google Merchant Center, and similar Microsoft Advertising Accounts.

We may likely also request a login to the backend (Administrative access) area of your website. Typically this is needed when we anticipate installing plugins such as the Google Tag Manager plugin or 3rd-party call-tracking plugins.

Search Campaign Launch

After a search campaign launch, most will require a day or two to develop serving momentum. Average-size campaigns usually require a few days to develop consistent serving patterns.

Once a campaign is launched and serving consistently, it's now continuously generating valuable signals that allow us to optimize performance. Over 1 to 5 weeks we'll maneuver the campaign into position for a transition to automated bidding.

Search Campaign Optimization & Automation

Most paid search campaign optimizations require 2 to 5 weeks to complete after launch. This is the point at which we transition most campaigns onto automated bidding. Simpler search campaigns, and campaigns operating in business sectors with limited competition, can sometimes be optimized in a week or two.

During the manual optimization period, it's not unusual to make significant advances in performance as we become more familiar with the nuances of how the campaign serves. As a search campaign is optimized, the resulting data becomes more useful to split-test and compare changes.

Some clients operate in highly competitive markets, and their campaigns are mission-critical. They often can continue to benefit from attention to optimization after the campaign is transitioned onto automated bidding. This can occur daily, weekly, or based upon performance.

Transition PPC Search Ad Campaign Onto Optimized Automated Bidding

Bid automation puts the PPC ...

Paid Search Performance Management

PPC campaign performance management involves ...

The Magic of Automated Bidding in PPC Campaigns

Three years ago, we managed the majority of our campaigns using different types of manual bidding; sometimes “enhanced CPC” bidding. Automated bidding requires more traffic volume to function at it's peak potential so our campaign architectures have changed.

How Do Sales Funnels Work? Key Concepts

A "sales funnel" is a conceptual model showing traffic flow, from first awareness of a product or service, to purchase. Characteristics and behavior of traffic entering, transiting, and exiting a sales funnel can deliver valuable insights to digital advertisers.

About Blastoff Labs

Search Campaign Conversion Tracking Setup

Develop Ad Copy for Search Campaigns

Configure Search Campaign Web Analytics

Search Campaign Launch

Search Campaign Optimization & Automation

Transition PPC Search Ad Campaign Onto Optimized Automated Bidding

Paid Search Performance Management

The Magic of Automated Bidding in PPC Campaigns

How Do Sales Funnels Work? Key Concepts

Our attention to detail guarantees that every aspect of your campaign is optimized for success. Experience the difference that our tailored approach can make for your advertising efforts.

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