Blastoff Labs

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So far Blastoff Labs has created 108 blog entries.

Configure Search Campaign Web Analytics

To configure web analytics for search campaigns, we link to the associated analytics accounts during project onboarding. This typically includes Google Analytics, Google Tag Manager, Google Search Console, Google Merchant Center, and similar Microsoft Advertising Accounts.

We may likely also request a login to the backend (Administrative access) area of your website.  Typically this is needed when we anticipate installing plugins such as the Google Tag Manager plugin or 3rd-party call-tracking plugins.

Search Campaign Launch

After a search campaign launch, most will require a day or two to develop serving momentum. Average-size campaigns usually require a few days to develop consistent serving patterns.

Once a campaign is launched and serving consistently, it's now continuously generating valuable signals that allow us to optimize performance. Over 1 to 5 weeks we'll maneuver the campaign into position for a transition to automated bidding.

Search Campaign Optimization & Automation

Most paid search campaign optimizations require 2 to 5 weeks to complete after launch. This is the point at which we transition most campaigns onto automated bidding. Simpler search campaigns, and campaigns operating in business sectors with limited competition, can sometimes be optimized in a week or two.

During the manual optimization period, it's not unusual to make significant advances in performance as we become more familiar with the nuances of how the campaign serves. As a search campaign is optimized, the resulting data becomes more useful to split-test and compare changes.

Some clients operate in highly competitive markets, and their campaigns are mission-critical. They often can continue to benefit from attention to optimization after the campaign is transitioned onto automated bidding. This can occur daily, weekly, or based upon performance.

The Magic of Automated Bidding in PPC Campaigns

Three years ago, we managed the majority of our campaigns using different types of manual bidding; sometimes “enhanced CPC” bidding.  Automated bidding requires more traffic volume to function at it's peak potential so our campaign architectures have changed.

How Do Sales Funnels Work? Key Concepts

A "sales funnel" is a conceptual model showing traffic flow, from first awareness of a product or service, to purchase. Characteristics and behavior of traffic entering, transiting, and exiting a sales funnel can deliver valuable insights to digital advertisers.

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