Once a search campaign project is onboarded, we study your website, products, and services then begin our paid search competitor assessment.
The outcomes are:
• Identify the significant direct and indirect competitors.
• Familiarize with their products, services, and positioning in the market.
• Familiarize with advertising history, ad copy, ad spend.
• Identify significant competitive trends.
This provides us with an understanding of how our campaign will be positioned in the competitive environment. We need to understand how your product is positioned and your unique selling proposition, including the most significant benefits, features, and differentiation.