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PPC Quality Score:
Four Things To Get Right

Quality Score (QS) is a core mechanism in search engine ad platforms. Both Google Ads and Microsoft Advertising platforms use them. The platform assigns quality scores to each keyword in the campaign. Their workings are a bit opaque by design and can seem arbitrary at times.

PPC Quality Score:
Four Things To Get Right
2021-02-19T23:17:33+00:00

Speed, Load & Abandonment Testing

Site speed, behavior under heavy traffic loads, and anomalies leading to abandonment of a conversion process are significant in conversion performance.

Speed, Load & Abandonment Testing2020-10-27T21:25:13+00:00