Machine Learning

PPC Manual Versus Automated Bidding

PPC Machine Learning

This series of articles takes a look at PPC automation available today, both how it works and associated controversies. We’ll share the high points of what we’ve learned, including the positive and less positive angles. Digital advertisers are already…

Optimization Process • Automated Bidding

Transition PPC Search Ad Campaign Onto Optimized Automated Bidding

Bid automation puts the PPC platform’s machine learning intelligence at least partially in control of your bidding.  Your campaign will begin to bid differently at each auction, based upon the mathematical probabilities (calculated from metadata) of pulling a conversion, and the estimated value of that conversion. We cover machine learning in a blog series on this site. Automated bidding is …

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