Responsive Search Ads – Machine Learning Meets Advertising

Responsive display ads first arrived as a new Beta display ad type in Google PPC display campaigns in 2018. Responsive search ads were then introduced by Google, and rolled out by Microsoft in mid-2019.

The […]

Responsive Search Ads – Machine Learning Meets Advertising2021-02-24T01:36:36+00:00

PPC Machine Learning:A blog series
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PPC Machine Learning:
A blog series

This series of articles takes a look at PPC automation available today, both how it works and associated controversies. We’ll share the high points of what we’ve learned, including the positive and less positive […]

PPC Machine Learning:
A blog series2020-12-09T22:57:59+00:00

CASE STUDIES

» Retailer Goes To #2 Nationwide
We created a baseline of the performance and segmented it by brand & model. Using our proprietary feed analysis tools …

» Video Campaigns Hit Home Runs
With the client’s permission, we resequenced the video content resulting in a 700% increase in …

» Search & Display Drive $50M
After optimization & moving to automated bidding, the account shows a 600% average return on ad spend …

Responsive Search Ads – Machine Learning Meets Advertising

PPC Machine Learning:
A blog series

CASE STUDIES

WHAT WE DO

DIGITAL AD TECHNOLOGY FAQs

Responsive Search Ads – Machine Learning Meets Advertising

PPC Machine Learning:A blog series

CASE STUDIES

WHAT WE DO

DIGITAL AD TECHNOLOGY FAQs

PPC Machine Learning:
A blog series