Machine Learning

Machine learning is a software technology that allows computers to adapt control system behavior by analyzing data adaptively and recursively. In paid search, the primary application today is automated bidding.

Responsive Search Ads – Machine Learning Meets Advertising
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Responsive Search Ads – Machine Learning Meets Advertising

Responsive display ads first arrived as a new Beta display ad type in Google PPC display campaigns in 2018. Responsive...

2021-03-12T18:10:15+00:00Categories: Digital Ad Campaigns|Tags: Campaign Optimization, Featured, Machine Learning|

PPC Machine Learning
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PPC Machine Learning

This series of articles takes a look at PPC automation available today, both how it works and associated controversies. We'll share the high points of what we've learned, including the positive and less positive angles. Digital advertisers are already...

2021-03-12T18:21:03+00:00Categories: Digital Ad Campaigns|Tags: Blog Post Series, Featured, Machine Learning|

Transition PPC Search Ad Campaign Onto Optimized Automated Bidding

Machine learning is slowly transforming PPC

When a sufficient level of conversion volume has been attained in a campaign, we’ll begin to move it onto […]

2021-03-27T06:24:24+00:00Categories: Campaign Development Workflows, Digital Ad Campaigns|Tags: Machine Learning, PPC Bidding Strategies, PPC Optimization|

Machine Learning

Responsive Search Ads – Machine Learning Meets Advertising

PPC Machine Learning

Transition PPC Search Ad Campaign Onto Optimized Automated Bidding

CASE STUDIES

WHAT WE DO