Formerly known as Google Webmaster Tools, Google Search Console (GSC) access helps Blastoff Labs perform a number of PPC campaign management activities:

  • Observing organic search queries for infrequently-used, long-tail queries. These queries may be useful in expanding a PPC campaign’s keyword base.
  • Monitoring search engine spider (crawl) stats, which informs our quality score (QS) optimization workflows.
  • Monitoring search engine crawl duration and frequency, to detect issues that may impact PPC quality score, such as overly large images on the site.

GSC 3rd-party access may be granted provisionally by a PPC Ad account owner:

Please share access to Google Search Console by logging in at search.google.com/search-console , then navigate to “Settings” (lower left, gear icon) > User & Permissions > Users > Add Users

Add this email address as a user:  [email protected]

Please be sure to select “Administrative” level access, otherwise, we will need to revisit this later.  This does not make us the owner of your GSC account, and access remains provisional.