PPC Insights Blog
The PPC Insights Blog is where Blastoff Labs examines and discusses issues and trends of interest to advertisers and marketing professionals using digital ad platforms. We work with ads on Google Ads, Microsoft Advertising, Facebook, LinkedIn, Instagram, Twitter, Snapchat, and Pinterest.
If you are interested in a digital ad topic and don’t find content here, we encourage you to let us know via our contact form. PPC Insights will answer all submitted questions via private email, and possibly followup by posting a PPC Insights blog article on the topic.
What is a Quality Score & how do I get one?
Quality Score (QS) is a core mechanism in search engine ad platforms. Both Google Ads and Microsoft Advertising platforms use them. The platform assigns quality scores to each keyword in the campaign. Their workings are a bit opaque by design and can seem arbitrary at times.
Responsive Ads: Where Machine Learning Meets Advertising
Responsive PPC ads first arrived as a new Beta display ad type in Google PPC display campaigns in 2018. They were then extended to search campaigns and rolled out by Microsoft in mid-2019. Both search and display responsive ads look the same as other display and [...]
Automation in PPC Ads: A blog series
Machine learning is beginning to transform how PPC campaigns are managed. A balanced look at AI This series of articles takes a look at PPC automation available today, both how it works and associated controversies. We'll share the high points of what we've learned, [...]
Paid Search Sales Funnel Fundamentals
What does a paid search sales funnel look like? You could have asked any corporate salesperson long ago because they've always thought of the sales process in terms of "sales funnels" and "sales pipelines". When a lead is generated through advertising, the marketing process, or another [...]