Who are your paid search competitors?
In the process of developing PPC campaign(s), we begin by asking you who you perceive as your PPC search competitors. The reason we ask this question of our clients is that we want to know who you see as your 6 to 10 most significant direct competitors. Mostly, those that come to mind quickly. In addition Blastoff Labs will use our tools which will identify the full scope of competitors.
If there are businesses who are significant indirect competitors; or resellers/distribution who impact the competitive environment, please let us know about that as well.
Often this is a list of 6 to 10-12 company names, or their website url. Sometimes more; sometimes less. If you don’t know the url for a competitor, just send us the name. If they are obscure, the city or state will help; either way, we’ll find them.