Search Ad Campaigns

Classic Keyword Search Engine Campaigns

Search Ad campaigns are today’s version of the classic, ubiquitous text ads that made Google a household name. They’ve evolved and improved dramatically from the original, plain-vanilla 4-line text ads that first appeared just over 20 years ago.

In the course of designing many PPC search ad campaigns, we’ve developed, tested, and continuously refined all steps required to consistently build quality modern PPC search ad campaigns.

Below we show systematic workflows we’ve developed to consistently design, launch, optimize, and manage high-quality search ad campaigns.

PHASE 1  |  PHASE 2  |  PHASE 3  |  PHASE 4  |  PHASE 5  |  PHASE 6

OUR SERVICES:

PHASE ONE:
Project Onboarding – Competition – CRO

ppc competitive analysis

Search Ad Competitive Evaluation

Once a client is onboarded, our first step in search ad campaign design is to assess the competitive environment for search campaigns for this product or service. This is done first because it impacts several important aspects of the campaign, and potentially CRO changes to the landing pages.

We have a time-refined workflow for conducting competitive PPC research. We utilize our own methods complemented by several enterprise-level tools. During this period we familiarize with the product line, “thinking like product managers” so that we understand challenges the product or service may face in the PPC marketplace.

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