Search Ad Campaigns

Classic Keyword Search Engine Campaigns

Search Ad campaigns are today’s version of the classic, ubiquitous text ads that made Google a household name. They’ve evolved and improved dramatically from the original, plain-vanilla 4-line text ads that first appeared just over 20 years ago.

In the course of designing many PPC search ad campaigns, we’ve developed, tested, and continuously refined all steps required to consistently build quality modern PPC search ad campaigns.

Below we show systematic workflows we’ve developed to consistently design, launch, optimize, and manage high-quality search ad campaigns.

PHASE 1  |  PHASE 2  |  PHASE 3  |  PHASE 4  |  PHASE 5  |  PHASE 6


Project Onboarding – Competition – CRO

ppc competitive analysis
CRO Recommendation