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Fine Optimization Phase

When sufficient conversion data accumulates, it can be transitioned from manual to automated bidding control. That marks the start of what we call the “Fine Optimization Phase” of management. A continuous improvement process can […]

Fine Optimization Phase2020-12-11T19:01:52+00:00

Configure Performance Reporting

Before launching a new PPC search ad campaign, we’ll configure, or re-configure the performance reporting configuration for that client’s account. In the case of a new client, it means configuring our ad platform API interfaces […]

Configure Performance Reporting2020-12-12T01:54:06+00:00

Setup Conversion Tracking

Accurate conversion tracking is crucial to the success of a PPC campaign. But conversion tracking if often problematic to implement and test. We’ve found that less than half of existing campaigns have full conversion […]

Setup Conversion Tracking2020-12-12T01:41:43+00:00