Setup Model Estimating Conversion Values
For every PPC account and search ad campaign, we create a conversion value model for each type of conversion event and a plan for click attribution modeling. » Learn more
Ongoing Performance Monitoring & Management
We have developed our own platform for ongoing reporting & monitoring of campaigns, which includes alerts for key performance indicators (KPI’s). And our philosophy about ongoing account/campaign management is different.
Webpage Implementation Assessments (CRO)
Advertising campaigns will drive qualified traffic to landing pages on a site, but it is equally crucial that the traffic turns into leads or sales. PPC campaigns can perform no better than the conversion […]
Fine Optimization Phase
When sufficient conversion data accumulates, it can be transitioned from manual to automated bidding control. That marks the start of what we call the “Fine Optimization Phase” of management. A continuous improvement process can […]
Launch Campaign, Transition Into Coarse Optimization Phase
Properly configured PPC search ad campaigns tend to find a serving groove within a few days after launch. During this period we monitor it closely making a series of adjustments across checklists to dial […]
Configure Web Analytics | Tag Manager | Search Console
In this stage of search campaign development, we first link the associated Web Analytics account with the PPC ads account(s). We also configure an Analytics profile that’s set up for PPC. » Learn more
Configure Performance Reporting
Before launching a new PPC search ad campaign, we’ll configure, or re-configure the performance reporting configuration for that client’s account. In the case of a new client, it means configuring our ad platform API interfaces […]
Setup Model Estimating Conversion Values
For every PPC account and search ad campaign, we create a conversion value model for each type of conversion event and a plan for click attribution modeling. This allows us to configure campaigns so […]
Setup Conversion Tracking
Accurate conversion tracking is crucial to the success of a PPC campaign. But conversion tracking if often problematic to implement and test. We’ve found that less than half of existing campaigns have full conversion […]
Configure Campaign Serving Parameters
When setting up the campaign serving schedule for a PPC search campaign, our preference is usually to allow the campaigns to initially run it 24x7x365, then use data to optimize the campaign schedule as […]