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PPC Technology

Frequently asked questions about PPC technology.

Digital Ad Blindness?

Digital ad blindness occurs when an ad is seen so frequently that the person viewing it becomes “blind” to the ad content – they don’t mentally register it.

This can be pertinent to search campaigns […]

Digital Ad Blindness?2021-03-21T07:31:31+00:00

How long to a positive PPC ROI?

How long does it take to determine if a PPC campaign will generate a positive PPC ROI (return on investment)?

Paid search success is measurable, but the time frame required to reach success varies widely […]

How long to a positive PPC ROI?2021-03-12T07:59:49+00:00