Google Ads PPC Platform
Google Ads is the predominant paid search ad platform. Google supports four types of paid search ad campaigns: search, display, video, and shopping.
Google Ads is the predominant paid search ad platform. Google supports four types of paid search ad campaigns: search, display, video, and shopping.
Display ads vs. search ads: how are they different?
Display ad campaigns utilize an image as the central focus of the ad. But the difference between display ads and search ads is more fundamental: their […]
» Retailer Goes To #2 Nationwide
We created a baseline of the performance and segmented it by brand & model. Using our proprietary feed analysis tools …
» Video Campaigns Hit Home Runs
With the client’s permission, we resequenced the video content resulting in a 700% increase in …
» Search & Display Drive $50M
After optimization & moving to automated bidding, the account shows a 600% average return on ad spend …