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Frequently asked questions about getting started with a paid search project at Blastoff Labs.
Advertisers are naturally concerned with paid search campaign performance because it impacts both top-line revenue and expenses. Skillfully executed, consistent PPC account performance management will boost the return on your paid […]
This question sometimes arises: should we outsource PPC campaign management, or manage our PPC campaigns in-house?
Let’s rephrase the question as “can we manage our PPC campaigns in-house at some point after launch, or should […]
There are a number of ways that clients can contribute to the campaign design process, which are addressed in other articles on this site. The most important one is the onboarding inputs. This includes […]
We track the project status internally for your paid search campaign project, using the Wrike project management system. We’ll send Gantt chart timelines and slide decks for your project that show top-level project […]
In your project proposal, we will provide a Gantt chart schedule for the project including start date, milestone, and planned duration of key tasks.
Typically projects are started immediately when taken on. There are some […]
What is the project update interval? It varies depending upon the phase of work.
When campaigns are in design, PPC client communications typically include some informal email back and forth to resolve open issues, and […]
Yes, we can present a summary of your digital advertising initiative's historical performance, current performance, or recommendations for optimizing future performance.
Our standard campaign reporting frequency is monthly. We provide analysis and commentary along as an integral part of each report.
Arrangements can be made to report more frequently in special situations, for example for high-intensity […]
Google search interim campaign update
In intervals between receiving PPC campaign performance […]
How can we track campaign performance?
Our PPC campaign reporting is designed to provide a comprehensive view of campaign performance. Charts and tables in the reports document all relevant and pertinent account and campaign metrics. […]
The answer is a qualified yes. We ask that instead of making any change directly, you request that Blastoff […]
When we first launch PPC campaigns, sometimes we will put them in “manual bidding mode” which is the simplest and most straightforward form of adjusting PPC campaign bids. Once the initial bids are set, […]
With the arrival of new PPC competitors in the advertising market for your product or services, it may or may not impact your campaigns. There are a number of factors to consider.
A good analogy […]
PPC Campaigns need to have fault monitoring in place because they can run into fault conditions. For example, the credit card on file to pay ad spend may expire. Or a bot may flag […]
We will not forget you after the launch — that is when the fun begins!
PPC campaign management consistency is built into the way Blastoff Labs works day-to-day, for good reason.
We take an interest in […]
“How much time to build PPC campaigns?” is a question that requires qualification.
Some campaigns could be built and launched rather quickly. However, in today’s PPC environment there are very few situations where that would […]
Will there be a timeline for the project?
Yes, we build project timelines showing workflows, durations, and milestones at the start of a project. The steps for building each type of campaign, and related services […]
When onboarding PPC projects we’ll send you a list of onboarding checklists, which are some requests that include instructions.
The majority of items are to request you take some simple actions linking accounts. They are […]
If a client had prepaid funds on account for PPC agency services yet to be rendered and decided to stop work immediately, they would be eligible for a refund. We would refund the unused […]
Given prevailing practices with paid search agencies, it’s reasonable to ask “Is there a contract lock-in period for Blastoff Labs’ services?”.
Contract lock-in periods have been widely used in the digital ad industry, but we […]
Although digital advertising campaigns can become valuable business assets, it is difficult to steal or copy them successfully, even if access could be […]
Yes, we will be most likely be pleased to provide a phone or Zoom consultation to discuss your digital advertising objectives; just complete the form on the Contact page.
To get the most out […]
When deciding whether to bid on an RFP, we treat it like any other incoming project. If it looks like a good fit for us then we may choose to submit a proposal in […]
How does project onboarding work? When an ad campaign project starts, we’ll send you an onboarding list. It’s a set of links to short articles which address how to share accounts we need access […]
It’s reasonable to ask at the beginning of a project: “how will we be working, day-to-day?
Blastoff Labs has a process in place for all projects that we take on. This provides a framework for […]
We don’t take on projects where the client rolls up their sleeves working on the internals of advertising campaigns themselves, are trained to design PPC campaigns, or are required to spend their time working […]
PPC campaign success is of course the objective of all our clients.
There are two metrics that together, define the success of a PPC campaign.
With mid and high funnel […]
We’ll provide a project plan as part of your proposal as work gets underway, after onboarding, consistent with the timeline from our proposal. During campaign development, we’ll provide updates and review key elements of […]
