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The two major paid search ad platforms, Google Ads and Microsoft Advertising, support four types of paid search (PPC) campaigns: search, display, video, and shopping. The operating mechanisms of each type of paid search campaign are fundamentally different.
The answer is yes, it is possible to sell a PPC account — but with some qualifiers and caveats.
Yes, you can sell a PPC account – but there are some important caveats.
First, a […]
PPC account ownership and PPC campaign ownership should not even be something an advertiser has to be concerned about, but it is.
Blastoff Labs always makes sure the advertiser owns associated accounts. If we transfer […]
Display ads vs. search ads: how are they different?
Display ad campaigns utilize an image as the central focus of the ad. But the difference between display ads and search ads is more fundamental: their […]
» Retailer Goes To #2 Nationwide
We created a baseline of the performance and segmented it by brand & model. Using our proprietary feed analysis tools …
» Video Campaigns Hit Home Runs
With the client’s permission, we resequenced the video content resulting in a 700% increase in …
» Search & Display Drive $50M
After optimization & moving to automated bidding, the account shows a 600% average return on ad spend …