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Ad Platforms

The two major paid search ad platforms, Google Ads and Microsoft Advertising, support four types of paid search (PPC) campaigns: search, display, video, and shopping. The operating mechanisms of each type of paid search campaign are fundamentally different.

Is it possible to sell a PPC account?

The answer is yes, it is possible to sell a PPC account — but with some qualifiers and caveats.

Yes, you can sell a PPC account – but there are some important caveats.

First, a […]

Is it possible to sell a PPC account?2021-03-21T16:56:46+00:00

PPC account ownership?

PPC account ownership and PPC campaign ownership should not even be something an advertiser has to be concerned about, but it is.

Blastoff Labs always makes sure the advertiser owns associated accounts. If we transfer […]

PPC account ownership?2021-03-21T07:32:37+00:00

Display Ads vs Search Ads?

Display ads vs. search ads: how are they different?

Display ad campaigns utilize an image as the central focus of the ad. But the difference between display ads and search ads is more fundamental: their […]

Display Ads vs Search Ads?2021-03-21T16:53:23+00:00