Yes, you can sell a PPC account – but there are some important caveats.
First, a PPC campaign cannot literally be sold as a self-contained asset, because it is software that runs on a PPC platform owned by the platform provider.
Second, ownership of the account is subject to the terms and restrictions you agree to under the platform provider “Terms and Conditions” (TOS).
That being said, control and ownership of a PPC campaign can be transferred between companies and individuals when that is beneficial to the parties involved. Typically the value is the greatest when a website is sold along with the PPC account(s), because PPC campaigns have a symbiotic relationship with the website they drive traffic to.
PPC Campaigns Can Become Valuable Business Assets
A successful PPC account contains campaigns that have ongoing economic value for a number of reasons. It’s accurate to think of the campaigns as software that runs on the infrastructure of a PPC advertising platform. The two are inseparable so the sale is of the intellectual property which is the configuration and optimizations embedded in the PPC account.
Typically PPC campaigns have the most value when sold along with the website they drive traffic to. It is important to copyright the content of a website before negotiating a sale.
We use several different methods to estimate the market value of a PPC campaign. Feel free to contact us, we’ll be happy to discuss assessing your account.