A successful PPC account contains campaigns that have ongoing economic value for a number of reasons. It’s accurate to think of the campaigns as software that runs on the infrastructure of a PPC advertising platform. The two are inseparable so the sale is of the intellectual property which is the configuration and optimizations embedded in the PPC account.
Typically PPC campaigns have the most value when sold along with the website they drive traffic to. It is important to copyright the content of a website before negotiating a sale.
We use several different methods to estimate the market value of a PPC campaign. Feel free to contact us, we’ll be happy to discuss assessing your account.