What is the project update interval? It varies depending upon the phase of work.
When campaigns are in design, PPC client communications typically include some informal email back and forth to resolve open issues, and weekly to bi-weekly project timeline/milestone updates; they’re built into the schedule for each project as milestones. Once campaigns are launched, during course optimization, twice a month. For campaigns under longer-term performance management, we send our performance management reports and slide decks monthly.
Blastoff Labs is always reachable to clients by phone, email, or social media to respond to questions and requests.